“ATM Leaderboard,” the group’s latest work, is a working ATM that displays the cash balances of anyone who uses it for the entire art fair to see. It ranks users — with photos captured by the ATM’s camera — according to the size of their bank accounts, like the high scores of a classic arcade game.
Currently top of the “ATM Leaderboard” is an individual with a $2.9-million account balance, according to MSCHF. (A video of the ATM’s display screen, taken by an attendee, shows a bearded man in a pink T-shirt alongside the seven-figure sum; the timestamp shows he has held the number one spot since Tuesday.)
“ATM Leaderboard,” a new art piece from the Brooklyn-based collective MSCHF, asks Art Basel Miami Beach attendees to put their money where, well, their money is. Credit: MSCHF
At Art Basel Miami Beach, where the art world converges for a week of fairs, lavish parties and music festivals, artworks regularly sell for millions of dollars.
“‘ATM Leaderboard’ is an extremely literal distillation of wealth-flaunting impulses,” Daniel Greenberg, co-founder of MSCHF, told CNN in an email. “From its conception, we had mentally earmarked this work for a location like Miami Basel, a place where there is a dense concentration of people renting Lamborghinis and wearing Rolexes. These are analogous implicit gestures to the ATM Leaderboard’s explicit one.”
Perrotin is currently hosting MSCHF’s debut show at its New York gallery, describing the group as “a conceptual collective whose elaborate interventions expose and leverage the absurdity of our cultural, political, and monetary systems.”
As to where the ATM may pop up next, Greenberg said that’s up to whomever wants to acquire or borrow it. Top scores will remain on the leaderboard after each showing, arguably raising the stakes for subsequent users.
“Because of the camera, the ATM keeps a continuous record of each person who uses it and also each location that it is installed, so we hope that it will have an opportunity to move through more spaces,” Greenberg explained.
If you have a cool $3 million in cash (or more) sitting in your bank account, and want the world to know it, you can visit the ATM at Art Basel Miami Beach through Saturday.